AI Insights · Timothy · June 2025
Top 5 Social Apps Performance in New Zealand Q2 2025
Explore the performance trends of the top social apps in New Zealand during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the leading social apps in New Zealand demonstrated intriguing trends in terms of downloads, revenue, and active users, according to Sensor Tower data.
Facebook from Meta Platforms, Inc. saw a steady weekly revenue, peaking at approximately $8.3K in late June. Weekly downloads hovered around 11K, with a notable peak of 11.9K in mid-April. Active users showed a gradual decline from 1.86M to 1.82M over the quarter.
Instagram maintained a consistent presence with weekly revenue reaching up to $6.9K in mid-June. Downloads decreased steadily from 11K to around 8.4K by the end of June, while active users increased slightly from 760K to nearly 790K.
TikTok - Videos, Shop & LIVE showed impressive revenue figures, peaking at approximately $184K in early June. Downloads, however, declined from 11.6K to 8K throughout the quarter. Active users rose from 627K to 637K by the end of June.
Threads experienced a decrease in weekly downloads from 10.5K to around 8.2K. Active users varied, starting at 446K and ending at 453K.
Reddit reported modest revenue, peaking at $170 in early May. Downloads decreased from 2.7K to 1.9K by quarter's end. Active users remained relatively stable, starting at 147K and ending at 148K.
For more detailed insights, visit Sensor Tower's platform to explore these trends further.
